Rafaela Kiou

Why Your Freebie and Emails Don’t Work (What 95% of Wellness Creators Do Wrong)

As digital marketing has infiltrated the lives of creators across all niches, they’ve come to accept that “marketing” shouldn’t leave a sour taste in their mouths… Let’s consider the practice of offering freebies, for example. Marketing legends like Seth Godin, Russell Brunson, and Frank Kern, among others, have been preaching the importance of freebies for …

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Proven 4-Step Email Sequence for Coaches (Copy This)

You’re strolling in the crisp morning, a steaming cup of coffee warming your hands, lost in thought… Suddenly, a stranger’s bold proposition stops you dead in your tracks: “Would you be open to significantly enhancing your sales, rapport with your fanbase, and engagement… all on autopilot?” they exclaim. Initially, you’re taken aback, wondering when pushy …

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Product Page Guide: 22 Things I Look For (+ Examples)

Today, we’ll talk about the queen when it comes to pushing the needle toward high conversions: the product page.  Your product page is where the wanderer turns into a potential customer—where the persuasion takes place. Clicking the “add to cart” button is not an easy feat, but luckily there are CRO principles to implement, which …

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#1 Landing Page Audit: Birchbox

Audience: Product Aware Goal: PurchasesSource: Social Ads Join the newsletter to receive more audits like this one.  Unsubscribe anytime. We will never spam you or send your information to third parties.  Subscribe > Loading… Thank you! You have successfully joined our subscriber list.

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